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Shepperton, England, January 26, 2004
- Verdant Technologies (www.verdant-tech.co.uk),
a specialist supplier of digital closed circuit
television (CCTV) products and associated embedded
design and consultancy services, has won a £45,000
Small Firms Merit Award for Research and Technology
(SMART) from the Department of Trade and Industry
(DTI)’s Small Business Service.

Gareth Roberts (DTI) presents SMART
AWARD to
John Douglass (CEO Verdant Technologies Ltd.)
The Smart feasibility award will enable Verdant
Technologies to test its innovative and patent-pending
technology, which consists of a low cost, low
power transceiver that enables the transmission
of digital closed circuit television (CCTV)
signals over existing analogue co-axial cabling.
The groundbreaking technique could drastically
reduce the cost of ownership of digital CCTV
systems by allowing users to utilise their existing
analogue transmission lines as a digital network,
offering the increased capacity (a full 10 mega
bits per second all the time) and versatility
of a dedicated digital network, without the
problems and costs associated with re-cabling.
John Douglass, founder and chief executive officer
of Verdant Technologies, believes that this
technology could stimulate growth in the digital
CCTV market: “The digital CCTV market
has been held back because the only way for
security managers to get the bandwidth they
need is to invest in their own cabling –
an expensive option - or to negotiate with their
IT colleagues for a share of the closely guarded
office network. Our transceiver provides a compelling
and cost effective alternative.”

John Douglass, founder and chief executive
officer of Verdant Technologies
Verdant Technologies’ solution –
which has parallels with the way that high speed
Internet broadband services are delivered over
standard copper wire telephone networks using
digital subscriber line (DSL) - provides a cost-effective
way of moving from an analogue to a digital
CCTV system.
Early tests have proved successful using four
real-time independent IP video camera sources
connected to a single cable of up to 200-metres.
The company will use the Smart Award funds to
carry out further trials using a variety of
IP cameras from leading manufacturers. This
test data should be available in the first quarter
of 2004.
In the meantime, the company is pressing ahead
with working prototypes and is actively seeking
trade partnerships to commercialise the technology
ready for a formal launch later this year. The
company also has plans to improve both bandwidth
and maximum cable length in the future.
“What’s exciting our customers is
not just the re-use of cable issue but also
the fact that by utilising existing co-axial
cabling the digital network can be used for
the transmission of other information, such
as access control data,” added John Douglass.
“Customers can also significantly increase
effective bandwidth to support up to 40 cameras
over a typical CCTV network.”
According to a 2003 report on the CCTV market
from MSI Marketing Research for Industry, the
installation of the video cabling infrastructure
is expensive and labour intensive and typically
accounts for over 40% of the cost of a new system.
It is estimated that in the last decade, in
the UK alone, over £200 million has been
invested in video cabling infrastructure.
About Verdant technologies (www.verdant-tech.co.uk)
Verdant Technologies (www.verdant-tech.com)
is a specialist supplier of digital closed circuit
television (CCTV) products and associated embedded
design and consultancy services. Founded by
John Douglass in March 2002, the company is
focused on the emerging market for networked
Internet protocol (IP) based video transmission
and digital CCTV systems. Verdant Technologies
is privately owned and is based in the UK at
Shepperton, Middlesex.
About SMART
The Smart scheme has been running for more
than 14 years and aims to boost innovative and
exploratory ways of solving practical problems.
Grants are available for three types of project:
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up to £10,000 for a micro project to develop
a low cost prototype
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up to £45,000 for a feasibility study
into innovative technology; and
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funding of up to £150,000 for the development
of a new product or process up to pre-production
prototype stage.
Organisations can find out more about Smart
by visiting www.dti.gov.uk.
Media contact:
Martin Brooke
Martin Brooke Associates
Tel +44 (0) 1223 264050
Email: martin.brooke@mba-pr.com
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